#Film need for speed 2014 movie#
Furthermore, through frequent name-dropping, it is ensured that any viewer of this movie will remember such Brand names Ford Mustang, Koenigsegg, Lamborghini or McLaren. Whilst it is mentioned and shown that the Shelby modified Ford Mustang driven by Aaron Paul throughout most of the movie, can reach a top speed of 234 MPH and when introducing the Koenigsegg Agera car it is mentioned that it can reach 280 MPH, most of film’s dialogue in regards to cars relates to how much they are worth.
#Film need for speed 2014 series#
Whilst the FAST & FURIOUS series focused on car speed, their construction, street racing and NOS use, the NEED FOR SPEED movie focuses more on the monetary value of the cars and their Brand names. Neither of these Brands make a noticeable appearance in NEED FOR SPEED as the main two Brands that are overwhelmingly shown on screen – and around which the story centers – are the Ford Mustang and the Koenigsegg Agera. This was embodied by Vin Diesel and the late Paul Walker and their respective love and devotion to the Dodge Charger and the Nissan Skyline. The essence of FAST & FURIOUS has always been the old vs new or american muscle cars vs imported cars dillema. We will also have a look at non-car Brands that appear in the movie.
This article will analyse which Brands are put forward in this new high performance car racing movie, how they are portrayed and how NEED FOR SPEED’s Brand integration compares to FAST & FURIOUS 6’s (2013). NEED FOR SPEED has been described as a video game spin-off, a FAST & FURIOUS rip-off or Aaron Paul’s breakthrough into film, but the one thing it is without a doubt, is a full-fledged exhibition of elite car Brands as well as the Ford Mustang.
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